The MiBACT (Ministero dei Beni e delle Attivit\u00e0 Culturali e del Turismo \u2013 Ministry of Cultural Heritage and Tourism) defines the “Valorisation of Cultural Heritage” as “the activities aimed to promote the knowledge of the national heritage, to ensure the best conditions of use and access of the culture to every person and stimulate the cultural development” (MiBACT, D.lgs. n\u00b042, 2004, art. 6).<\/p>\r\n\r\n\r\n\r\n
In this vision, the responsibility and the future of the research works should include not only the professionals of the field but also other subjects. Many national and international funding programs demand that: a research project operated and accessed only by experts is out of date and without future, in as much as its effectiveness is measured in terms of social and cultural impact on society (Tommasi, 2020).<\/p>\r\n\r\n\r\n\r\n
This section aims to show some examples of initiatives for engaging a generic public in research (Meet me tonight), communicating research activities and results through social media (A.M.AL.PI.18), using 3D survey products for virtual tours (Sacri Monti), and creating social and cultural events for building communities.<\/p>\r\n\r\n\r\n\r\n
All these examples contribute to disseminate the research values, engage with many targets, and valorise the activities, the processes and the results of our work.<\/p>\r\n\r\n\r\n\r\n
A.M.AL.PI.18<\/strong><\/p>\r\n\r\n\r\n\r\n Social media is an omnipresent part of everyday life. It provides users with an easy way to engage and connect with others without meeting face-to-face. A keyframe of social media is the \u201cengagement\u201d: find and connect with people with common interests.\u00a0 This form of communication provides a lot of opportunities for companies and individuals to reach a massive audience, and lately also for researchers who want to promote their work. What is the purpose of social media, and how does it tie into science? Is there a benefit for sharing research across social media?<\/p>\r\n\r\n\r\n\r\n A.M.AL.PI18 as Interreg project requires a communication plan that fixes the strategy, the objetives, the target, the channels, and the content of the project’s dissemination.<\/p>\r\n\r\n\r\n\r\n Our group is part of the communication team as social media manager and web content creator.<\/p>\r\n\r\n\r\n\r\n We collaborate to plan and create the social media publications, and also to mediate the scientific results in products sharable between a generic audience.<\/p>\r\n\r\n\r\n\r\n Below, an example of the strategy adopted for A.M.AL.PI.18: the content of the project are divided in different themes, recognisable from the different layouts, and published weekly on the Facebook’s page.<\/p>\r\n\r\n\r\n\r\n